Guides & discovery
The More Like This blog
Expert guides on whisky, gin, wine, chocolate, perfume, and more — to help you discover your next favourite product.
More Like This
How We Recommend Books: Mood, Theme & Voice Matter More Than Genre
How We Recommend Books: Why Mood, Theme & Voice Matter More Than Genre If you've ever typed a book title into a recommendation site and got back a list that felt completely wrong — same genre, totally different feel …
Books
If You Love Fourth Wing, Here's What to Read Next — AI Book Recommendations
Books Like Fourth Wing: Here's What to Read Next Books like Fourth Wing don't come around all that often — the kind that eat your weekend whole, leave you absolutely furious when you hit the last page, and have you texti…
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Father's Day Gift Finder: Tell Us About Your Dad, We'll Find His Perfect Gift
Father's Day Presents for a Dad Who Has Everything — Here's a Better Way to Find Them Finding Father's Day presents for a dad who has everything is one of those annual puzzles that defeats even the most organised gift-bu…
Gift Guide
Father's Day Gifts for Him UK: Find the Perfect Present with Our Gift Finder
Unique Father's Day Gifts for Dads Who Want Nothing (And Mean It) Every year, the same problem. You ask what he wants for Father's Day. He says "nothing". You know he doesn't mean nothing — he means don't bother with som…
Books
If You Love Dungeon Crawler Carl, You Need These Books — And That Seth MacFarlane Series
If You Love Dungeon Crawler Carl, You're Not Going to Be Okay for a While If you've just finished Dungeon Crawler Carl — or, more accurately, if you've been consumed by it for the past two weeks and you're now staring at…
Books
If You Loved Project Hail Mary, Here's What to Read Next — AI Book Recommendations
If You Loved Project Hail Mary, Here's What to Read Next Books like Project Hail Mary don't come along very often. Andy Weir's 2021 novel pulls off something genuinely rare: hard science fiction that's also funny, warm, …
Gift Guide
Father's Day Gifts He'll Actually Use: 12 Brilliant Ideas for Every Kind of Dad
Father's Day Gifts He'll Actually Use (Not Just Tolerate) Father's Day gifts have a reputation problem. Not because dads are hard to buy for — but because most people stop at "he likes whisky" and reach for whatever's on…
Whisky
Single Malt Irish Whiskey: A Complete Guide with 5 Bottles to Try Right Now
Single Malt Irish Whiskey: The Complete Guide Single malt Irish whiskey is one of the most misunderstood categories in spirits. Ask most people to name an Irish whiskey and they'll say Jameson — a perfectly good blended …
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How to Find Your Next Favourite Book Using AI — More Like This Explained
Finished a Book You Loved? Here's How to Find Your Next One Finding book alternatives that genuinely scratch the same itch is harder than it sounds. You close the last page of something brilliant — maybe it was Four Thou…
Gifting
Bank Holiday Gifts That Actually Land: 15 Brilliant Ideas for Every Occasion
Bank Holiday Gifts That Actually Land Bank holiday gifts occupy a strange middle ground. Too much and it feels odd — too little and you've shown up empty-handed to someone's garden with nothing but your appetite. The bes…
Whisky
If You Love Jameson Irish Whiskey, Here's What to Try Next
If You Love Jameson Irish Whiskey, Here's What to Try Next Jameson Irish Whiskey is one of the most searched spirits on More Like This — and honestly, it makes complete sense. It's smooth, it's reliable, it plays well wi…
More Like This
Never Buy a Bad Gift Again: How More Like This Finds the Perfect Present for Everyone
Never Buy a Bad Gift Again — Here's How AI Gift Recommendations Actually Work Finding the perfect gift in the UK has always meant one of two things: you either know the person well enough to get it exactly right, or you …
More Like This
How More Like This AI Works — And Why It Finds Better Products Than ChatGPT
Why asking ChatGPT what to buy isn't the same as getting a real recommendation If you've ever typed "what's a good alternative to Whispering Angel?" into ChatGPT, you'll know the feeling — a confident, well-structured an…
More Like This
We Built the Recommendation Tool We Always Wished Existed
It started with a bottle of whisky we couldn't find again More Like This was born from a frustration most of us have felt but never quite solved: you discover something you love — a whisky, a gin, a candle, a fragrance —…
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