Make-up Recommendations UK
Foundation, mascara, lipstick, eyeshadow, and more — AI-matched make-up recommendations from prestige and high-street brands available in the UK.
Find your next favourite make-up
The make-up market is vast and often contradictory — the same product can look completely different depending on skin tone, formula, and finish. More Like This helps you navigate from the products you already love to the ones you're most likely to love next, whether that's a Charlotte Tilbury foundation dupe, a pigmented eyeshadow palette, or the mascara that actually delivers.
Name a product or brand you love — try 'Charlotte Tilbury Flawless Filter' or 'a matte red lipstick' — and we'll match you to alternatives across Perfume Click and Amazon UK.
Make-up styles we cover
Everything you need to know.
What UK retailers do you search for make-up?
We search Perfume Click and Amazon UK — giving you access to prestige brands like Charlotte Tilbury, MAC, NARS, and Dior alongside high-street brands like Maybelline, NYX, L'Oréal Paris, and e.l.f.
How do you match foundation to my skin tone?
Tell us your skin tone and undertone (warm, cool, or neutral) in your search. We'll recommend foundations with the right undertone direction and note which shade range to explore — we never pick a single shade for skin we haven't seen.
Do you cover both high-street and prestige make-up?
Yes. From Charlotte Tilbury and NARS at the prestige end to NYX, Maybelline, and e.l.f. at brilliant drugstore prices. Tell us your budget and we'll match accordingly.
What price range should I expect?
High-street brands (Maybelline, L'Oréal, NYX) typically £5–£20 per product. Mid-market (Urban Decay, Too Faced, Bourjois) £20–£40. Prestige (Charlotte Tilbury, NARS, MAC, Dior) £25–£65+.
Get personalised make-up recommendations
Name a make-up you already love and our AI will find you three genuinely different alternatives — with direct buy links to UK retailers.
Try it free →