Gift guide

Find the perfect perfume & aftershave gifts

Fragrance is one of the most intimate gifts you can give — and one of the most rewarding when you get it right. From Chanel's timeless classics to Tom Ford's provocative niche expressions, the world of perfume offers something for every personality and budget. More Like This matches you to the right fragrance based on what they already wear.

What to buy at every budget

Under £50

Acqua di Giò by Armani and Paco Rabanne Invictus are among the best-selling men's fragrances in the UK for good reason. For women, Viktor & Rolf Flowerbomb and YSL Black Opium are reliable prestige entry points.

£50–£100

Tom Ford's Oud Wood or Tobacco Vanille, the Jo Malone core range, and Chanel No.5 (100ml) are the reliable prestige choices. Dior Sauvage remains the most popular men's scent in the UK.

£100–£200

Creed Aventus (the most reviewed men's fragrance in the world), Maison Margiela Replica range, and Tom Ford Black Orchid are the enthusiast-level gifts. Jo Malone gift sets are exceptionally personal at this price.

Over £200

Chanel's Exclusifs de Chanel, Penhaligon's Halfeti, and Byredo Gypsy Water are the niche fragrances a serious perfume lover won't have bought themselves. Custom-blended fragrance from a London perfumer is the ultimate personal gift.

Frequently asked questions

Is it appropriate to buy perfume as a gift if you don't know what they wear?

If you're unsure, choose a universally wearable fragrance — Dior Sauvage for men, Chanel Chance Eau Tendre or Jo Malone Lime Basil for women. Alternatively, a discovery set from Jo Malone, Maison Margiela Replica, or Penhaligon's lets them choose their favourite.

What's the difference between Eau de Parfum and Eau de Toilette?

Parfum is highest concentration (20–30% fragrance oil, longest-lasting). Eau de Parfum is 15–20%, typically 4–8 hours. Eau de Toilette is 5–15%, lighter and shorter-lasting. As a gift, EDP is generally the better choice — it feels more premium and lasts longer on skin.

What's the best designer fragrance gift for a man?

Dior Sauvage EDP is the best-selling men's fragrance in the UK — universally wearable, long-lasting, and recognisably high quality. Bleu de Chanel EDP and Paco Rabanne 1 Million are the other tier-one choices. For someone with more developed taste, Creed Aventus or Tom Ford's Private Blend are the step into niche.

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